So How Do I Know It’s Working ???
Once you are on the Web, it’s VERY important to track the impact you’re making. You’ll want to know how many times your site is accessed, of course — this is called the “hit count” — but this is just a start. When you have an INFTEK site, you’ll get — FREE — detailed monthly analyses of your site activity. Numerical data can be displayed in tables, as Word™ documents, or as Excel™ spreadsheets for integration into your broader reporting systems. In addition, data will be reported in sophisticated graphical formats.
We’d be happy to send you a sample site activity report. Just email us!
You’ll know...
- How many Web surfers visited each page of your site (both “raw” hit counts and identification of repeat visitors)...
- The geographical location of your visitors and the time they came to your site (so you’ll know if you’re hitting your targets) ...
- What software your visitors use (so you’ll know that your visitors can maximally experience your site’s content)...
- What sites led your visitors to your Web pages, and where they went when they left your site (important for cross-selling and promotion)...
- How your visitors navigated your site...
- The identity and Web addresses of your most frequent visitors....
AND MORE !!!!
These data, captured automatically when your pages are accessed, together with direct, interactive responses from visitors to your site (every INFTEK site has at least one interactive response form) enables you to fine-tune your site for maximum impact. If your site contains advertising, “click-thrus”can be separately measured and analyzed.
