Planning


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Planning — THE Key To Internet Success!

The very first thing you should do is to ask yourself some questions.

Why Do I Want to Be On the Web?

Do I Have A Story To Tell?

How Does This Fit In With My Overall Marketing Plan?

Click on on one of the topics above for some of our thoughts on these important issues.

Then...if our take makes sense to you...

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Why Do I Want to Be On the Web?

There's a very interesting ad currently running on TV. Executive One says ``We HAVE to be on the Web." Executive Two responds...."Why?"

If you don't have an answer to that question you should direct your scarce media dollars elsewhere.

According to IBM, most companies start with a publishing-only Web site. And that's fine as far as a first step — it gets your company and its message out there.

But, says IBM, the REAL payoff comes in steps two and three...

Moving to a ``self service" Web site, where customers can, for example, check on the status of an account or trace a delivery on-line.

Then, moving to a transaction-based site — buying, selling, all your processes that require a dynamic, two-way information flow.

We can quickly help you make that first step — and then stay with you every step of the way.

Edward R. Berryman, VP for electronic commerce, Unisys, says in a recent New York Times op-ed piece (10/12/97), ``...If electronic commerce is to serve a company, it must be considered as part of a larger view of the enterprise — as an element in the organization's response to the information age."

We agree. We want to help you formulate that response — but the planning has to start within your enterprise, not as a response to hype or peer pressure.

Berryman goes on (for a free reprint of Berryman's article, email us):

``Where will the benefits of electronic commerce come from?

First, electronic commerce has the potential to become the great geographic equalizer...

Electronic commerce also has the potential to...chang[e] the economics of their basic businesses..[and to] provide greater customer control and convenience at lower cost...

Electronic commerce can also be the force behind fundamental organizational change. Successful innovators have mobilized their resources to support simpler, more responsive service, flexible design, and customer-centric views of their businesses....Companies should use the hype to create the energy to reexamine their objectives and options. But if they are not up to investing in a plan for a world that relies increasingly on information as its key resource they shouldn't waste the money.'

Make sense to you? Makes sense to us.

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	*Do I Have A Story To Tell?* The primary guideline for a successful Web site is TELL, DON'T SELL Give Web users a reason to visit your site. YOUR story might be product benefits; it might be availability; it might be pricing or added value. Use the Web to tell your story. But tell US your story first. We'll help you tell the world. Make sense to you? Makes sense to us. *LET'S TALK*!



		*How Does This Fit In With My Overall Marketing Plan?* A Web presence is just a part of your overall marketing strategy. That's why at INFTEK we want to work with your whole team...product, marketing, and ad folk....to integrate your Web presence with the rest of your sales strategy. Make sense to you? Makes sense to us. *LET'S TALK*!